Cloudflare's Pay Per Crawl and Agent Tolls share a thesis: machines should pay for the pages they read, and the web already reserved the status code for it in 1997. We think Cloudflare validating that idea is good for everyone. Here is an honest map of where the two are different.
| Agent Tolls | Cloudflare Pay Per Crawl | |
|---|---|---|
| Built for | The long tail — personal AI agents fetching pages on a person's behalf | Large AI crawlers — the big, named bots indexing at scale |
| Works on | Any site — a DNS-level install, whoever hosts or registers your domain | Sites on Cloudflare's network |
| Who pays | Any agent carrying an x402-enabled wallet — no registration with anyone | Crawlers enrolled with Cloudflare |
| Pricing | Owner-set, per path: $0.02 default, /premium/* at $0.10, changed any time | Set within Cloudflare; announced as a flat per-request price for the site |
| Settlement | On-chain USDC — Base or Solana, agent's choice — with a public receipt per toll | Billed and paid out through Cloudflare, which acts as merchant of record |
| Where the money lands | Your own wallet, through an immutable 85/15 split contract — non-custodial | Your Cloudflare account relationship |
| Human readers | Untouched — the gate is invisible to browsers, nothing to click | Untouched — it addresses crawler traffic |
| Payment rail | x402, the open standard backed by Coinbase and Cloudflare | Cloudflare's own crawler-billing flow, built around HTTP 402 |
Pay Per Crawl details reflect Cloudflare's public announcement and may evolve — check Cloudflare's documentation for the current state. Everything in the Agent Tolls column is live in production today and shown on the docs page, real 402 included.
They share a thesis — machines should pay for the pages they read — and aim at different traffic. Pay Per Crawl addresses large, named AI crawlers on Cloudflare's network. Agent Tolls is built for the long tail of personal AI agents, on any site. For many sites the two are not even a choice: the crawler that indexes you and the agent a person sends to read you are different visitors.
Yes. The gate is a DNS-level install and Cloudflare is one of the DNS hosts the dashboard supports directly — the setup guide links its console and supports its one-token connect. Your DNS stays yours either way: point it away and you're out any time.
x402 is the open payment standard backed by Coinbase and Cloudflare. Any agent carrying a funded wallet can pay without registering with anyone, and every toll settles on-chain — USDC on Base or Solana — straight to the site owner's wallet through an immutable split contract, with a public receipt per toll. No merchant of record sits between the owner and the money.
Fifteen minutes of DNS, no subscription, and every toll lands in your wallet.